For more than twenty years I have worked in finance, across strategy, product and growth. That journey has so far become four books. The two flagship novels: Külden Harita (Map from the Ashes), a real career transformed into fantasy; and Zamanın Öteki Ucu (The Other End of Time), a science-fiction story of patience and hope. When the lights go down, the microphone comes on — on stage, I am İsra.
The door is open: the map is drawn from ashes, the road from stars.
20+ years across cards, wallets, processing and POS products.
BNPL, personal loans and commercial finance product lifecycle.
Stablecoins, wallets and blockchain solutions; volunteer crypto education and awareness work.
Vision, roadmaps, partnerships and data-driven growth.
Songs and videos produced with generative AI, released as İsra.
Two novels, an ongoing writing journey — and lyrics for every story.
Product vision, growth strategy and company-wide roadmap; overseeing sales, finance and reporting functions.
Stablecoin transfers, crypto wallet integrations and product leadership of Türkiye's first shared physical finance point concept.
Vision for the processing, wallet and POS product family; new market entries and sector growth plans.
NFT and token ecosystem strategy for a super app; BaaS, embedded finance and open banking scenarios.
Bridge between executive management and key units; coordination of digital transformation and payments programmes.
Card portfolios, product development and segment-based campaign management.
I chose to become a student again mid-career, to connect technology with product management.
A twenty-year finance career — its towers, decisions and costs — rewritten in the language of fantasy. Zümra, a gem-mage who climbed to the top of the crystal towers and chose to write her own formula, tells a story of falling, rising and questioning the "Formula of Fate". The people and guilds are fiction; the lessons are real.
"Some maps can only be read after they have burned."
Nehir, a 43-year-old water engineer, is about to turn the ignition one October morning when a voice comes from the back seat: "I'm sorry… grandma." Yet Nehir has no children — and no grandchildren. A novel of water, patience and refusing to give up, in which a grandmother and a grandchild who was never born try to save two timelines at once.
"Every great catastrophe is born of a million small surrenders; every salvation, of a single 'yes'."
All four of my Turkish titles in one catalogue.
Print Edition — KitapyurduAvailable on Amazon Kindle.
Singing is a passion of its own, separate from my writing. Produced in my generative-AI studio, my songs and music videos live on the İsra channel — starting with "Sıfırdan Başla" ("Start from Zero").
Endless resources confuse; build the foundation in a single game. One of you is Satoshi! An educational party game I designed that teaches the crypto world — wallets, blockchains, bulls and bears — by playing. Runs right in the browser (Turkish).
For collaborations, media, book clubs and speaking engagements. Product Management and Digital Assets training programmes are available to organizations upon request.